Eating Out changes with Delivery Friendly models!!! - SQuare Consulting (INDIA) Case Study
The whole market dynamic changed in 2017-18 with the idea of ordering food from your home or office and a new market segment opened up with delivery aggregators like Zomato, Swiggy and Uber Eats come in handy for the newest generation of consumers that do not like going out to have food but rather stay in and order food. The question that rises is that to what extent is delivering food going to be a thing? What is the practical implication of ordering a Garlic Naan and Paneer Tikka Masala to your place from a restaurant that will make the order and further deliver it through the delivery personnel of the said agencies. The concept of fresh food is fading away and quick meals that can be consumed after a good 45 - 60 minutes of preparation is the most practical for such platforms. What consumers fail to understand is that after 15 - 20 minutes of preparation, any food loses its flavor profile and integrity in its original preparation but then it is extremely easy to blame the res